page1

July4Special

   

Who is Right to Write your Resume

The typical job hunter will face a whole array of experts
eager to help you look for a job - and experts
include resume writers. But is there anything a job seeker
can do to make sure that the writer you choose will
do a good job? Is it possible to determine
what you will find behind the listings of such services?

There is much more a job seeker can do than choosing and
buying a service randomly. Making the right choice, however,
requires knowledge, diligence and some patience.
Here are a few tips gathered from eleven years
of experience as a professional writer on what to
avoid and what to focus on if you are interested
in getting professional assistance in preparing
your resume.


Click here to find a local resume writer.
Before starting a search for a service to help with a
resume, you should know what you want: writing and advice or
simple typing. Typing services and copy shops often
offer "resume services." What they usually
do, however, is to print on nice stationery a
resume that has already been written. For some people,
having a resume typed is a convenience if
they are short on time. But if you have time,
and are determined to get a professional resume, you
can benefit from the knowledge of a resume writer.
Professionalism in this industry begins with
understanding that the key to an outstanding resume
is content, organization and the marketing strategy
behind it. This requires expertise and this is
what you pay for when hiring a writer.

To check whether a resume service is a copy shop or a
professional writing service, ask whether they can write
your resume from scratch. If the answer is anything
less than an immediate and unqualified "Yes,"
move on to the next listing. "There are
resume writing services in every state and metropolitan
area," says William Potter, director of
http://www.betterjobsearch.com. "We list more than
700 writers in the U.S. Some people drive further
to job interviews than they are willing to drive to meet
with a writer. The difference is that you visit
a resume writer twice, but you drive to work every
day.Invest some time in getting off on the right foot. A
30-mile trip could save a month of job search time."


Click here to find a local resume writer.
Once you have located a resume writing service, make an
appointment for a free initial consultation. This - unless you
eventually decide to hire the writer for the job - leaves
one free from any financial obligation. Meeting the writer
should be an important part of the search, because a personal meeting
can offer the opportunity of having a thorough look
at the following issues.

First, find out whether the resume writer has real
writing experience.
Try to ascertain that the writer's expert
status is derived directly from writing resumes.
Some experts present their exposure to human resources
as their primary source of credential, but be
aware of the fact that there is a night-and-day
difference between writing resumes and reading resumes.
Should you avoid hiring someone with a human resource
background? Absolutely not! It's just hard to find
a direct connection between human resource management
experience and the ability to write effective resumes.

In a resume writer's office examine samples. Look for
a persuasive quality. Anybody in any business knows:
persuasion sells. No matter how shy and timid someone is
when it comes to career accomplishments, with the
client's help, a good resume writer should be
able to find ways to describe skills and accomplishments
in a convincing way.

Persuasion, however, also means proper organization of
the text, as well as an appropriate design and a clever
marketing strategy. Ask the writer to explain how this
strategy relates to the choice of design and organization
used with the samples.

See whether the writer is someone who can foster a good
working relationship. Preparing a resume is a collaborative
and cooperative effort: a good writer, who is always
a good listener, will match his or her resume expertise
with a your unequalled understanding of your own
skills and abilities. In selecting the resume writer
one can cooperate with, also consider that the writer
should never try to talk a client into doing something
with which they are uncomfortable.
Rely on instincts, and find a comfortable fit.

"It's very common for people to come to me after
they have engaged services on on the Internet,"
says Dan Frankin, M.A. Senior Writer at
A Better Resume Service in Chicago. "Unfortunately,
when there is a problem, long-distance
purchasers have no recourse. For example, what if
someone doesn't return your calls or fails
to deliver? You're not going to get in your
car and drive 500 miles. A local writer provides a
better service because of personal responsibility
and a desire to maintain a positive reputation in
the community."


Click here to find a local resume writer.
Make sure that future updating is available. Writers will
charge you for these changes, but it is a fraction
of what you paid for the original resume. It is
also an inexepensive way to be sure the resume is always
keeps up with the latest trends. Well established
resume services with long track records are more
likely to be in business when it's time to update
your resume.

When it comes to prices, it's important to understand
that professional services charge professional
fees, and as a general rule, you get what you pay
for. However, you cannot assume that spending more
necessarily gets you a better resume. One of the
best organizations I know of has fees ranging from
$100 to $450 for services ranging from editing to
writing. One thing you can be sure of is that the lowest
price is rarely a bargain in the long run. There
can be a high long-term cost of looking for work with
the cheapest resume you can buy. The cheapest services
are usually typists or copy shops, although - as I
indicated - they rarely describe themselves that
way. All in all, consider this when making a decision
about the price you are willing to pay: would you
rather spend less and spend weeks sitting out in
the cold, or spend a little more and quickly achieve
your goal?

Finally, consider something that will leave both you and
a professional writer satisfied after you made your choice:
trust the resume writer you have hired. It's perfectly
natural to seek out friends, relatives and significant
others for feedback and approval on your new
resume. However, keep in mind that people who are not
in this business are often wellsprings of misinformation
concerning job search strategy and resume writing.

Calling your writer a couple of days later with changes
suggested by your English teacher, your friend the human resource
staffer, or someone who just got hired is not the best
way to react to such pieces of advice. Your writer
has many years of experience and has spent many
hours putting together your resume. Your writer's
decisions should be considered more relevant than a
comment made on the first glance. If you are determined
to suggest some change, give your writer a chance to
explain why your resume was written in a certain way.

If you have the qualifications and the drive to do the
job, a professional writer can increase the chance that
in reasonable time you'll have the opportunity
to demonstrate your qualifications and drive at a
personal interview.



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The typical job hunter will face a whole array of experts eager to help him or her look for a job - and this includes resume writers. But is there anything a job seeker can do to make sure that the writer he or she chooses will do a good job? Is it possible to determine what one will find behind the listings of such services? In fact, there is much more a job seeker can do than choosing and buying a service randomly. Making the right choice, however, requires knowledge, diligence and some patience. Here are a few tips gathered from eleven years of experience as a professional writer on what to avoid and what to focus on if you are interested in getting professional assistance in preparing your resume. Before you start your search for a service to help you with your resume, make sure you have decided what you want: writing and advice or simply typing. Typing services and copy shops often offer “resume services.” What they usually do, however, is to print on nice stationery a resume that has already been written. For some people, having a resume typed is a convenience if they are short on time. But if you have time, and are determined to get a professional resume, you can benefit from the knowledge of a resume writer. Professionalism in this industry begins with understanding that the key to an outstanding resume is content, organization and the marketing strategy behind it. This requires expertise and this is what you pay for when hiring a writer. To check whether a resume service is a copy shop or a professional writing service, ask them whether they can write your resume from scratch. If the answer is anything less than an immediate and unqualified “Yes,” move on to the next listing. Once you have found a resume writing service, you may go ahead and make an appointment for a free initial consultation. This - unless you eventually decide to hire the writer for the job - leaves you free from any financial obligation. Meeting the writer should be an important part of your search, because only a personal meeting can offer you the opportunity of having a thorough look at the following issues. First, find out whether the resume writer has real writing experience. Try to ascertain that the writer’s expert status is derived directly from writing resumes. Some experts present their exposure to human resources as their primary source of credential, but be aware of the fact that there is a night-and-day difference between writing resumes and reading resumes. Should you avoid hiring someone with a human resource background? Absolutely not! It’s just hard to find a direct connection between human resource management experience and the ability to write effective resumes. If you are in the writer’s office, you must have the chance to examine samples. What you should primarily look for on a resume is a persuasive quality. You should remember what anybody in any business knows: persuasion sells. No matter how shy and timid someone is when it comes to career accomplishments, with the client’s help, a good resume writer should be able to find ways to describe skills and accomplishments in a convincing way. Persuasion, however, also means proper organization of the text, as well as an appropriate design and a clever marketing strategy. Ask the writer to explain how this strategy relates to the choice of design and organization used with the samples. See whether the writer is someone you are able to establish a good working relationship with. You and the writer are required to cooperate: a good writer, who is always a good listener, will match his or her resume expertise with your unequalled understanding of your own skills and abilities. In selecting the resume writer you can cooperate with, also consider that he/she should never try to talk you into doing something you are uncomfortable with. Rely on your instincts, and make sure you choose someone with whom you feel comfortable. Make sure that future updating is available. You should not have to start over to make changes down the road. Writers will charge you for these changes, but it is a fraction of what you paid for the original resume. Of course, the resume service has to be around to update your resume. Well established resume services with long track records are more likely to be in business when it’s time to update your resume. When it comes to prices, it’s important to understand that professional services charge professional fees, and as a general rule, you get what you pay for. However, you cannot assume that spending more necessarily gets you a better resume. One of the best organizations I know of has fees ranging from $50 to $150 for services ranging from editing to writing, and the worst resume service I have ever seen starts at $300. One thing you can be sure of is that the lowest price is rarely a bargain in the long run. There can be a high long-term cost of looking for work with the cheapest resume you can buy. The cheapest services are usually typists or copy shops, although - as I indicated - they rarely describe themselves that way. All in all, consider this when making a decision about the price you are willing to pay: would you rather spend less and spend weeks sitting out in the cold or spend a little more and quickly achieve your goal? And finally, consider something that will leave both you and a professional writer satisfied after you made your choice: trust the resume writer you have hired. It’s perfectly natural to seek out friends, relatives and significant others for feedback and approval on your new resume. However, keep in mind that people who are not in this business are often wellsprings of misinformation concerning job search strategy and resume writing. Calling your writer a couple of days later with changes suggested by your English teacher, your friend the human resource staffer, or someone who just got hired is not the best way to react to such pieces of advice. Your writer has many years of experience and has spent many hours putting together your resume. His/her decisions should be considered more relevant than a comment made on the first glance. If you are determined to suggest some change, give your writer a chance to explain why your resume was written in a certain way. You have the qualifications and the drive to do the job; a professional writer can increase the chance that in reasonable time, you’ll have the opportunity to demonstrate your qualifications and drive at a personal interview. The typical job hunter will face a whole array of experts eager to help him or her look for a job - and this includes resume writers. But is there anything a job seeker can do to make sure that the writer he or she chooses will do a good job? Is it possible to determine what one will find behind the listings of such services? In fact, there is much more a job seeker can do than choosing and buying a service randomly. Making the right choice, however, requires knowledge, diligence and some patience. Here are a few tips gathered from eleven years of experience as a professional writer on what to avoid and what to focus on if you are interested in getting professional assistance in preparing your resume. Before you start your search for a service to help you with your resume, make sure you have decided what you want: writing and advice or simply typing. Typing services and copy shops often offer “resume services.” What they usually do, however, is to print on nice stationery a resume that has already been written. For some people, having a resume typed is a convenience if they are short on time. But if you have time, and are determined to get a professional resume, you can benefit from the knowledge of a resume writer. Professionalism in this industry begins with understanding that the key to an outstanding resume is content, organization and the marketing strategy behind it. This requires expertise and this is what you pay for when hiring a writer. To check whether a resume service is a copy shop or a professional writing service, ask them whether they can write your resume from scratch. If the answer is anything less than an immediate and unqualified “Yes,” move on to the next listing. Once you have found a resume writing service, you may go ahead and make an appointment for a free initial consultation. This - unless you eventually decide to hire the writer for the job - leaves you free from any financial obligation. Meeting the writer should be an important part of your search, because only a personal meeting can offer you the opportunity of having a thorough look at the following issues. First, find out whether the resume writer has real writing experience. Try to ascertain that the writer’s expert status is derived directly from writing resumes. Some experts present their exposure to human resources as their primary source of credential, but be aware of the fact that there is a night-and-day difference between writing resumes and reading resumes. Should you avoid hiring someone with a human resource background? Absolutely not! It’s just hard to find a direct connection between human resource management experience and the ability to write effective resumes. If you are in the writer’s office, you must have the chance to examine samples. What you should primarily look for on a resume is a persuasive quality. You should remember what anybody in any business knows: persuasion sells. No matter how shy and timid someone is when it comes to career accomplishments, with the client’s help, a good resume writer should be able to find ways to describe skills and accomplishments in a convincing way. Persuasion, however, also means proper organization of the text, as well as an appropriate design and a clever marketing strategy. Ask the writer to explain how this strategy relates to the choice of design and organization used with the samples. See whether the writer is someone you are able to establish a good working relationship with. You and the writer are required to cooperate: a good writer, who is always a good listener, will match his or her resume expertise with your unequalled understanding of your own skills and abilities. In selecting the resume writer you can cooperate with, also consider that he/she should never try to talk you into doing something you are uncomfortable with. Rely on your instincts, and make sure you choose someone with whom you feel comfortable. Make sure that future updating is available. You should not have to start over to make changes down the road. Writers will charge you for these changes, but it is a fraction of what you paid for the original resume. Of course, the resume service has to be around to update your resume. Well established resume services with long track records are more likely to be in business when it’s time to update your resume. When it comes to prices, it’s important to understand that professional services charge professional fees, and as a general rule, you get what you pay for. However, you cannot assume that spending more necessarily gets you a better resume. One of the best organizations I know of has fees ranging from $50 to $150 for services ranging from editing to writing, and the worst resume service I have ever seen starts at $300. One thing you can be sure of is that the lowest price is rarely a bargain in the long run. There can be a high long-term cost of looking for work with the cheapest resume you can buy. The cheapest services are usually typists or copy shops, although - as I indicated - they rarely describe themselves that way. All in all, consider this when making a decision about the price you are willing to pay: would you rather spend less and spend weeks sitting out in the cold or spend a little more and quickly achieve your goal? And finally, consider something that will leave both you and a professional writer satisfied after you made your choice: trust the resume writer you have hired. It’s perfectly natural to seek out friends, relatives and significant others for feedback and approval on your new resume. However, keep in mind that people who are not in this business are often wellsprings of misinformation concerning job search strategy and resume writing. Calling your writer a couple of days later with changes suggested by your English teacher, your friend the human resource staffer, or someone who just got hired is not the best way to react to such pieces of advice. Your writer has many years of experience and has spent many hours putting together your resume. His/her decisions should be considered more relevant than a comment made on the first glance. If you are determined to suggest some change, give your writer a chance to explain why your resume was written in a certain way. You have the qualifications and the drive to do the job; a professional writer can increase the chance that in reasonable time, you’ll have the opportunity to demonstrate your qualifications and drive at a personal interview. The typical job hunter will face a whole array of experts eager to help him or her look for a job - and this includes resume writers. But is there anything a job seeker can do to make sure that the writer he or she chooses will do a good job? Is it possible to determine what one will find behind the listings of such services? In fact, there is much more a job seeker can do than choosing and buying a service randomly. Making the right choice, however, requires knowledge, diligence and some patience. Here are a few tips gathered from eleven years of experience as a professional writer on what to avoid and what to focus on if you are interested in getting professional assistance in preparing your resume. Before you start your search for a service to help you with your resume, make sure you have decided what you want: writing and advice or simply typing. Typing services and copy shops often offer “resume services.” What they usually do, however, is to print on nice stationery a resume that has already been written. For some people, having a resume typed is a convenience if they are short on time. But if you have time, and are determined to get a professional resume, you can benefit from the knowledge of a resume writer. Professionalism in this industry begins with understanding that the key to an outstanding resume is content, organization and the marketing strategy behind it. This requires expertise and this is what you pay for when hiring a writer. To check whether a resume service is a copy shop or a professional writing service, ask them whether they can write your resume from scratch. If the answer is anything less than an immediate and unqualified “Yes,” move on to the next listing. Once you have found a resume writing service, you may go ahead and make an appointment for a free initial consultation. This - unless you eventually decide to hire the writer for the job - leaves you free from any financial obligation. Meeting the writer should be an important part of your search, because only a personal meeting can offer you the opportunity of having a thorough look at the following issues. First, find out whether the resume writer has real writing experience. Try to ascertain that the writer’s expert status is derived directly from writing resumes. Some experts present their exposure to human resources as their primary source of credential, but be aware of the fact that there is a night-and-day difference between writing resumes and reading resumes. Should you avoid hiring someone with a human resource background? Absolutely not! It’s just hard to find a direct connection between human resource management experience and the ability to write effective resumes. If you are in the writer’s office, you must have the chance to examine samples. What you should primarily look for on a resume is a persuasive quality. You should remember what anybody in any business knows: persuasion sells. No matter how shy and timid someone is when it comes to career accomplishments, with the client’s help, a good resume writer should be able to find ways to describe skills and accomplishments in a convincing way. Persuasion, however, also means proper organization of the text, as well as an appropriate design and a clever marketing strategy. Ask the writer to explain how this strategy relates to the choice of design and organization used with the samples. See whether the writer is someone you are able to establish a good working relationship with. You and the writer are required to cooperate: a good writer, who is always a good listener, will match his or her resume expertise with your unequalled understanding of your own skills and abilities. In selecting the resume writer you can cooperate with, also consider that he/she should never try to talk you into doing something you are uncomfortable with. Rely on your instincts, and make sure you choose someone with whom you feel comfortable. Make sure that future updating is available. You should not have to start over to make changes down the road. Writers will charge you for these changes, but it is a fraction of what you paid for the original resume. Of course, the resume service has to be around to update your resume. Well established resume services with long track records are more likely to be in business when it’s time to update your resume. When it comes to prices, it’s important to understand that professional services charge professional fees, and as a general rule, you get what you pay for. However, you cannot assume that spending more necessarily gets you a better resume. One of the best organizations I know of has fees ranging from $50 to $150 for services ranging from editing to writing, and the worst resume service I have ever seen starts at $300. One thing you can be sure of is that the lowest price is rarely a bargain in the long run. There can be a high long-term cost of looking for work with the cheapest resume you can buy. The cheapest services are usually typists or copy shops, although - as I indicated - they rarely describe themselves that way. All in all, consider this when making a decision about the price you are willing to pay: would you rather spend less and spend weeks sitting out in the cold or spend a little more and quickly achieve your goal? And finally, consider something that will leave both you and a professional writer satisfied after you made your choice: trust the resume writer you have hired. It’s perfectly natural to seek out friends, relatives and significant others for feedback and approval on your new resume. However, keep in mind that people who are not in this business are often wellsprings of misinformation concerning job search strategy and resume writing. Calling your writer a couple of days later with changes suggested by your English teacher, your friend the human resource staffer, or someone who just got hired is not the best way to react to such pieces of advice. Your writer has many years of experience and has spent many hours putting together your resume. His/her decisions should be considered more relevant than a comment made on the first glance. If you are determined to suggest some change, give your writer a chance to explain why your resume was written in a certain way. You have the qualifications and the drive to do the job; a professional writer can increase the chance that in reasonable time, you’ll have the opportunity to demonstrate your qualifications and drive at a personal interview. The typical job hunter will face a whole array of experts eager to help him or her look for a job - and this includes resume writers. But is there anything a job seeker can do to make sure that the writer he or she chooses will do a good job? Is it possible to determine what one will find behind the listings of such services? In fact, there is much more a job seeker can do than choosing and buying a service randomly. Making the right choice, however, requires knowledge, diligence and some patience. Here are a few tips gathered from eleven years of experience as a professional writer on what to avoid and what to focus on if you are interested in getting professional assistance in preparing your resume. Before you start your search for a service to help you with your resume, make sure you have decided what you want: writing and advice or simply typing. Typing services and copy shops often offer “resume services.” What they usually do, however, is to print on nice stationery a resume that has already been written. For some people, having a resume typed is a convenience if they are short on time. But if you have time, and are determined to get a professional resume, you can benefit from the knowledge of a resume writer. Professionalism in this industry begins with understanding that the key to an outstanding resume is content, organization and the marketing strategy behind it. This requires expertise and this is what you pay for when hiring a writer. To check whether a resume service is a copy shop or a professional writing service, ask them whether they can write your resume from scratch. If the answer is anything less than an immediate and unqualified “Yes,” move on to the next listing. Once you have found a resume writing service, you may go ahead and make an appointment for a free initial consultation. This - unless you eventually decide to hire the writer for the job - leaves you free from any financial obligation. Meeting the writer should be an important part of your search, because only a personal meeting can offer you the opportunity of having a thorough look at the following issues. First, find out whether the resume writer has real writing experience. Try to ascertain that the writer’s expert status is derived directly from writing resumes. Some experts present their exposure to human resources as their primary source of credential, but be aware of the fact that there is a night-and-day difference between writing resumes and reading resumes. Should you avoid hiring someone with a human resource background? Absolutely not! It’s just hard to find a direct connection between human resource management experience and the ability to write effective resumes. If you are in the writer’s office, you must have the chance to examine samples. What you should primarily look for on a resume is a persuasive quality. You should remember what anybody in any business knows: persuasion sells. No matter how shy and timid someone is when it comes to career accomplishments, with the client’s help, a good resume writer should be able to find ways to describe skills and accomplishments in a convincing way. Persuasion, however, also means proper organization of the text, as well as an appropriate design and a clever marketing strategy. Ask the writer to explain how this strategy relates to the choice of design and organization used with the samples. See whether the writer is someone you are able to establish a good working relationship with. You and the writer are required to cooperate: a good writer, who is always a good listener, will match his or her resume expertise with your unequalled understanding of your own skills and abilities. In selecting the resume writer you can cooperate with, also consider that he/she should never try to talk you into doing something you are uncomfortable with. Rely on your instincts, and make sure you choose someone with whom you feel comfortable. Make sure that future updating is available. You should not have to start over to make changes down the road. Writers will charge you for these changes, but it is a fraction of what you paid for the original resume. Of course, the resume service has to be around to update your resume. Well established resume services with long track records are more likely to be in business when it’s time to update your resume. When it comes to prices, it’s important to understand that professional services charge professional fees, and as a general rule, you get what you pay for. However, you cannot assume that spending more necessarily gets you a better resume. One of the best organizations I know of has fees ranging from $50 to $150 for services ranging from editing to writing, and the worst resume service I have ever seen starts at $300. One thing you can be sure of is that the lowest price is rarely a bargain in the long run. There can be a high long-term cost of looking for work with the cheapest resume you can buy. The cheapest services are usually typists or copy shops, although - as I indicated - they rarely describe themselves that way. All in all, consider this when making a decision about the price you are willing to pay: would you rather spend less and spend weeks sitting out in the cold or spend a little more and quickly achieve your goal? And finally, consider something that will leave both you and a professional writer satisfied after you made your choice: trust the resume writer you have hired. It’s perfectly natural to seek out friends, relatives and significant others for feedback and approval on your new resume. However, keep in mind that people who are not in this business are often wellsprings of misinformation concerning job search strategy and resume writing. Calling your writer a couple of days later with changes suggested by your English teacher, your friend the human resource staffer, or someone who just got hired is not the best way to react to such pieces of advice. Your writer has many years of experience and has spent many hours putting together your resume. His/her decisions should be considered more relevant than a comment made on the first glance. If you are determined to suggest some change, give your writer a chance to explain why your resume was written in a certain way. You have the qualifications and the drive to do the job; a professional writer can increase the chance that in reasonable time, you’ll have the opportunity to demonstrate your qualifications and drive at a personal interview.

Resumes are important!

The number one most powerful job search tool and how it can make you successful beyond your wildest dreams. I'm sure there are exceptions somewhere, but so far, in over 10 years of taking note of this, everybody I have met who uses this job search tool to its potential becomes exceptionally successful, and everyone I know who ignores this tool, or downplays its importance, fails. Is it possible, that this tool is so powerful that it literally determines success or failure?

The job search tool that I am talking about is the résumé. But not just an ordinary, poorly written résumé, I mean the Power Résumé®: the résumé which grabs the reader by the lapels and gives him a good shake; the résumé which inevitably ends up on top of the pile. I cannot tell you how important I belive this job search tool to be. But I can tell you some of the reasons why I believe in its great importance. First of all, you cannot hope to have an employer treat you with respect if you show little or no respect for them by submitting a poorly written résumé. If you turn in inferior or mediocre materials, you have already diminished yourself. You lose leverage and moral authority. But the powerful, exceptional résumé gains that controlling advantage over the competition, over the interview process, over the interviewer and over everybody else. In a job search, a Power Résumé® equals personal power.

The tragic case of the sales manager who thought the résumé was a formality.

About a year ago, I spoke with a sales manager, who was making 65K and felt underpaid and underemployed. He learned of a position where he could double his income. Through some encouraging telephone conversations, he quickly became a leading candidate for the position and was granted a personal interview. "Bring your résumé," they told him. Since he thought the job offer was a "done deal," he assumed their request for a résumé was a mere formality. And since it was just a formality, he quickly threw something together the night before the interview. He walked into the interview, introduced himself and handed the interviewer, the VP of National Sales, his shabby, mediocre, last minute résumé presentation. The interview was awesome. The interviewer said everything looked A-OK and he should expect the job offer as soon as he cleared it with a higher-up. The sales manager left the interview, clicking his heels, dreaming of his doubled salary, while leaving behind a shabby, mediocre résumé presentation, which was given to that "higher-up" who was not impressed. The job offer never came. This sales manager either ignored or wasn't aware of an essential job search principle. A résumé has to be worthy of representing you when you are not present and should give the same clear message that you give in person. It should assist someone who wants to 'sell' you to someone else, this could be a friend, a recruiter, or, as in the case of this sales manager, an interviewer who needs to convince a higher-up to bring you on board.

The telling connection between an exceptional résumé and a good job candidate. I belive that a job candidate who doesn't bother to put together a first-rate résumé presentation doesn't deserve an interview. That may sound harsh, and you may say that it doesn't matter what I think because you are not submitting your résumé to me. That may be true, but the vast majority of employers feal the same way I do. There is a link between the time, effort and professionalism a job candidate puts into his or her job search and the respect the employer will have for the candidate. The résumé is the visible manifestation of your time, effort and professionalism. Job seekers reveal a great deal about themselves by the résumé presentation and that is why employers will use the résumé to determine whether or not to grant someone an interview.

I have had the privilege to write the résumés of some very important people, even a few of you may have heard of. These include business leaders, politicians, entertainers and retiring professional athletes looking for their first 'real' job. Almost without exception these 'VIPs' are courteous, cooperative, personable, thoroughly professional individuals. They can get job interviews on their name and reputation alone. So why do they want a first rate résumé presentation?

Because it's the proper, professional thing to do. It is a sign of respect to the potential employer. These men and women understand that, and they act accordingly. It's not a numbers game! It's not a numbers game! It's not a numbers game! Just recently, I pleaded with a friend not to do it, but he did it anyway. He sent out a mass mailing of his résumé --nine hundred in all. He purchased a mailing list of the kinds of businesses he was interested in, got his kids to slap labels and stamps on the envelopes and dropped the bundles into the mailbox and sat back and waited for the interview offers to roll in. What could be easier. He got one call. My friend made one of the most common errors in using résumés as a job search tool. He assumed it's a numbers game. You know the school of thought which tells us if we throw enough mud against the wall some of it will stick, therefore by that same rational, if you want to double your job interviews, all you do is double the number of résumés you send out? Right? Wrong! Applying this 'numbers game' principle to the job search is disastrous every time its tried, and it has resulted in much frustration and heartbreak. Unfortunately, it has even turned some people hostile toward résumés. Stories like my friend's are all too common where people have sent out hundreds, even thousands of Résumés with little or no response.

So why does the numbers game not work with résumés? Because the Power Résumés® gobble up all the interviews and don't leave any crumbs, that why. Take an average quality résumé and put it in a stack of one hundred résumés and do the math. If you start with the best résumé and work down, you would have to interview 50 people before you got to the 'average' résumé. That's never going to happen. When employers review résumés, they are looking for the one or two that 'jump out.' A good rule to never forget when preparing for a job search is that the average or mediocre résumés get ZERO interviews.

Commonly asked questions about résumés and their role in the job search. Everyday I get barraged by questions concerning résumés. I will answer some of the most frequently asked questions. Hopefully, these include yours.

Q: You talk about "Power Résumés®." What are the characteristics of that type of résumé?
A: The subject of what is a superior résumé and what is the average résumé is very large. What some people mean by superior is that it looks nice and proper, the words are spelled right, and the watermark isn't upside down or backwards. That's fine, but you have to get beyond that and focus on results. A Power Résumé® should be as persuasive as you can possibly make it. It should be able to perform the toughest sales job in the world: make cold calls on total strangers and get results. It must represent you when you are not present by giving the same clear message that you can give in person, including sending it ahead to secure an interview or leaving it behind after a successful interview. It should assist someone who wants to 'sell' you to someone else, this could be a friend, a recruiter, or an interviewer who needs to convince a higher-up to bring you on board. My clients whose résumés are characterized by these high standards routinely get two to five interviews for every 10 résumés sent out.

Q: How much increase in pay should I expect?
A: Everyone, of course, is interested in return on investment. Qualified management level clients routinely report gains in their income from $5,000 to $30,000 and our executive clients even more. Even if you invested just $200 and received a $1,000 raise, that's a 500% return on your investment! Since most of our clients are motivated professionals, their success is no accident. A combination of a Power Résumé® and a motivated professional is so effective, it is scary. It is what the fast-track heavy hitters have been doing for years to blow the competition out of the water.

Q: I've seen your sample book and saw résumés which were two, three and even five pages long. I've been told that if résumés are more than one page long, they will not get read. Who is going to read those long résumés?
A: I can't tell you how many times I have been asked that question by incredulous clients starting at a three page résumé.

The answer is: the people who will most likely offer you a job. Research shows that even the best written résumés in the world will often get nothing more than a passing glance as they are set set aside or thrown away. They simply are not interested in your particular skills and abilities, or for other reasons, resistant to your message. Worrying about whether this majority will read one page or any other given quality is a foolish exercise--who cares? Trying to trick or manipulate people into reading your résumé is extraordinarily difficult and of questionable value. Shortening your résumé to a length everybody will read is counterproductive. Instead, we need to focus our energies on the relative minority of the résumé recipients who will be interested in your message. As they say in the advertising industry: "write for the buyer, not the nonbuyer." Once I fully understood that real prospective employers are hungry for information, I chose to concentrate on telling the seriously interested, qualified prospective employer everything he might possibly need to respond positively to a job candidate. The number of interviews and job offers my clients received skyrocketed. I have followed this principle for over eight years and am unwaveringly convinced of its validity. A money making message exclusively for the underpaid and the underemployed.

We employ the very best, most knowledgeable résumé writers in the industry today. Each writer averages more than 10 years experience. In the last twelve months, right here in the Chicago area, our 24 writers/consultants have helped more than 12,000 job candidates produce résumés, which landed them better job offers. We believe we can do the same for you.

Except for top executives, few people have Power Résumé® quality documents. There are many reasons for this. One reason is that many people aren't aware of what a Power Résumé® can do to help them get the job they really want. Also, they may not know where to get a résumé of this high quality. And finally, they think it's too expensive and they could never afford it.

Well, Power Résumés® aren't cheap. Few things worthwhile are, but we have bent over backwards to make them more affordable to more people. Consider the value of everything you get as one of our Power Résumé® clients.

Your initial Power Résumé® needs assessment and consultation. During the first meeting you sit down with a résumé professional and discuss in-depth what would be the best approach for marketing you to a potential employer. Presumably you know more about yourself than anyone else and our writers and consultants are masters at drawing out that key information in order to present it as powerfully as possible in a résumé format. In addition to the basic employment and educational information, we concentrate on your assets and strengths--reasons employers should be interested in you. We evaluate your skills and aptitudes in order to know what should be emphasized in your presentation. We review your tangible and intangible accomplishments--so you can present everything you did right for a previous employer. For an equivalent management or executive level outplacement assessment/consultation, you would pay at least $90 to $250. Composing your Power Résumé®: Write, edit, design, layout and typeset your presentation.

Combining our writing skills and experience with our knowledge of the employment industry, marketing, advertising and copywriting, we produce your résumé presentation form scratch. We design and layout the résumé f o r proper emphasis and affect. For the top echelon professionally written management/executive level two page résumé, you spend $250 to $600.

Composing the Power Résumé® cover letter. When you mail or fax a résumé to a potential employer, you ordinarily include a letter of introduction. A professionally written universal one page cover letter runs from $35 to $125 (a targeted cover letter focusing on one employer, from $45 to $250 for each one.

Proofreading, final editing, and printing of your Power Résumé and cover letter. The résumé and cover letter are reviewed with the utmost care to make sure they are error free and the information is accurate. We accomplish any final editing, which is required and then repeat the process. When we are absolutely sure that everything is in its final form, we print the copies on résumé grade stationary. Proofreading, editing and printing of these materials would cost you anywhere from $45 to $135.


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Q101 Career Expo

Visit Q101.com April 25th to see a complete list of participating businesses and schools.

The Q101 Career Expo is presented by Keller Graduate School of Management of DeVry University.

Wednesday, May 25th
Drury Lane in Oakbrook Terrace
11:00 AM - 4:00 PM

(100 Drury Lane, between Oakbrook Mall & Roosevelt Road, east of Rt. 83).


The Q101 Career Expo is all about you. Improve your career, your cash flow and your quality of life. You owe it to yourself! With four years of heritage behind the Q101 Career Expo, there is no equal. If you want a job, you'll find it here! Dress to interview and bring plenty of resumes.